# Social Media Manager Job Description Template | ATZ CRM > Use this Social Media Manager job description with channel strategy, community care, publishing, risk, measurement, scorecards, and interview guidance. Source: https://atzcrm.com/job-descriptions/social-media-manager-job-description/ Marketing & Creative # Social Media Manager Job Description A Social Media Manager builds relevant channel programmes, publishes and responds with care, and helps an organisation learn from public audience conversations. State the audiences, channels, publishing volume, response coverage, creative support, and escalation duties before adapting the template. Use the template Prepare the intake meeting Role snapshot Typical reporting line Head of Brand, Communications Director, or Marketing Manager Core scope Channel strategy, publishing, community, campaigns, reporting, and risk Possible audiences Customers, candidates, professionals, partners, media, or communities Operational reality Public responses, changing formats, approvals, and occasional urgent escalation Candidate-facing template ## Edit the description for your organisation Replace bracketed details, remove anything that is not genuinely required, and obtain the appropriate internal approval before advertising. Ready-to-edit job description Copying excludes all recruiter notes below. Edit template Reset Copy description ### About the role \[Company name\] is seeking a Social Media Manager to lead our presence across \[approved channels\]. You will turn audience and brand priorities into useful publishing, community interaction, campaign support, and clear learning while managing public risk responsibly. ### What you will be responsible for - Define each channel’s audience, purpose, content role, publishing rhythm, and success evidence. - Plan, create, commission, edit, approve, schedule, and maintain accessible social content. - Monitor and respond to community questions, feedback, risk, and escalation under documented guidelines. - Coordinate campaigns, events, employee voices, customer stories, paid support, and partner activity. - Evaluate audience quality, conversation, reach, action, sentiment, service issues, and production effort. ### What success looks like - Channels have a clear purpose and recognisable value for their intended audiences. - Community responses are timely, accurate, human, and escalated appropriately. - Publishing choices improve from platform, audience, customer, and business evidence. ### Essential qualifications - Portfolio showing channel judgement, writing, visual briefing, community care, and measured outcomes. - Ability to adapt tone and format while preserving accuracy and brand standards. - Strong planning, approval, rights, accessibility, and real-time prioritisation habits. - Calm judgement around criticism, misinformation, privacy, safeguarding, and crisis escalation. ### Preferred qualifications - Experience with \[audience, sector, region, platform mix, or regulated setting\]. - Experience with short-form video, creator partnerships, paid social, employee advocacy, or social listening. ### Tools and working knowledge - Social publishing, listening, moderation, and analytics platforms - Design, video, captioning, asset, and approval tools - CRM, support, link tracking, project, and reporting systems Compensation: \[Add approved range, currency, bonus basis, benefits, and any rota, travel, event, or out-of-hours terms.\] \[Company name\] will discuss reasonable adjustments and expects captions, readable creative, alt text, and accessible links within supported platform limits. ### How to apply Apply through \[method\] with selected work and the audience, purpose, personal contribution, result, and learning for each example. Edited draft preview This preview reflects the text currently saved in your browser. Edit the complete candidate-facing description Your draft stays in this browser. It is not sent to ATZ CRM or saved to an account. Social Media Manager Location: \[Location or working arrangement\] Employment type: \[Full-time, part-time, or contract\] Reports to: \[Head of Brand, Communications Director, or Marketing Manager\] About the role \[Company name\] is seeking a Social Media Manager to lead our presence across \[approved channels\]. You will turn audience and brand priorities into useful publishing, community interaction, campaign support, and clear learning while managing public risk responsibly. What you will be responsible for - Define each channel’s audience, purpose, content role, publishing rhythm, and success evidence. - Plan, create, commission, edit, approve, schedule, and maintain accessible social content. - Monitor and respond to community questions, feedback, risk, and escalation under documented guidelines. - Coordinate campaigns, events, employee voices, customer stories, paid support, and partner activity. - Evaluate audience quality, conversation, reach, action, sentiment, service issues, and production effort. What success looks like - Channels have a clear purpose and recognisable value for their intended audiences. - Community responses are timely, accurate, human, and escalated appropriately. - Publishing choices improve from platform, audience, customer, and business evidence. Essential qualifications - Portfolio showing channel judgement, writing, visual briefing, community care, and measured outcomes. - Ability to adapt tone and format while preserving accuracy and brand standards. - Strong planning, approval, rights, accessibility, and real-time prioritisation habits. - Calm judgement around criticism, misinformation, privacy, safeguarding, and crisis escalation. Preferred qualifications - Experience with \[audience, sector, region, platform mix, or regulated setting\]. - Experience with short-form video, creator partnerships, paid social, employee advocacy, or social listening. Tools and working knowledge - Social publishing, listening, moderation, and analytics platforms - Design, video, captioning, asset, and approval tools - CRM, support, link tracking, project, and reporting systems Compensation: \[Add approved range, currency, bonus basis, benefits, and any rota, travel, event, or out-of-hours terms.\] \[Company name\] will discuss reasonable adjustments and expects captions, readable creative, alt text, and accessible links within supported platform limits. How to apply Apply through \[method\] with selected work and the audience, purpose, personal contribution, result, and learning for each example. Performance expectations ## What good performance looks like Use these outcomes to replace vague activity lists with the evidence the hiring manager expects to see after the person joins. Channel plans stop low-value posting and focus effort on defined audience behaviour. Approval and escalation routes allow timely responses without bypassing necessary controls. Reports distinguish platform reach from meaningful community, service, and journey outcomes. Hiring-manager intake ## Questions to settle before advertising Record specific answers so sourcing, screening, and interview decisions use the same definition of the role. 1. 1 Which channels, audiences, languages, brands, regions, and publishing volumes are in scope? 2. 2 How much original writing, design, video, community response, paid media, and strategy is expected? 3. 3 What response-time, out-of-hours, crisis, safeguarding, privacy, and legal duties apply? 4. 4 Which creative, customer-service, communications, and subject-expert support is available? Evaluation criteria ## Evidence to use in a Social Media Manager scorecard Agree the criteria before interviews begin, then score examples against the same evidence standard. Criterion Useful evidence Concern to explore Channel judgement Matches audience, purpose, format, timing, and measurement to each platform. Cross-posts the same asset everywhere and treats trends as strategy. Community care Responds with empathy and accuracy, protects privacy, and knows when to move or escalate a conversation. Uses a witty brand voice when the person needs service, safety, or factual help. Editorial operations Controls briefs, rights, approvals, accessibility, schedules, and contingency content. Relies on spontaneous creativity without a dependable publishing system. Structured interview ## Social Media Manager interview questions and strong signals Ask the same core questions in the same order, then use follow-ups to understand the candidate’s individual contribution. 1 ### Show us a post that performed well but that you would not repeat. Strong answer signal Balances metrics with audience quality, brand fit, risk, sustainability, and downstream behaviour. 2 ### How would you handle a public complaint containing personal information? Strong answer signal Protects privacy, acknowledges appropriately, moves to a secure route, records, and escalates. 3 ### Tell me about a platform trend you deliberately ignored. Strong answer signal Uses audience relevance, brand purpose, evidence, resources, timing, and risk rather than personal taste. Related titles ## Check the scope behind the title Social Media Specialist — usually has narrower channel or execution ownership. Community Manager — focuses more on ongoing member relationships and moderation. Social Content Lead — may emphasise creative formats and production rather than customer response. Common hiring mistakes ## Problems to remove before publishing Expecting constant availability without stating rotas, response coverage, and compensation. Combining strategy, daily creation, professional video, design, paid media, service, and PR crisis leadership alone. Evaluating applicants by follower count without context on audience, budget, contribution, or outcomes. Continue the hiring workflow ## Related roles and recruiter resources ### Related job descriptions [Content Marketing Manager](https://atzcrm.com/job-descriptions/content-marketing-manager-job-description/) [Digital Marketing Manager](https://atzcrm.com/job-descriptions/digital-marketing-manager-job-description/) [Marketing Manager](https://atzcrm.com/job-descriptions/marketing-manager-job-description/) [Demand Generation Manager](https://atzcrm.com/job-descriptions/demand-generation-manager-job-description/) ### Helpful recruiter resources [Multi-channel Recruitment Outreach Software Coordinate audience communication across chosen channels.](https://atzcrm.com/solution/multi-channel-recruitment-outreach-software/)[Candidate Nurture Workflow Plan messages, response ownership, and follow-up over time.](https://atzcrm.com/workflow/recruitment-email-automation/)[Recruiting Email Template Generator Adapt a social conversation into a clear private follow-up.](https://atzcrm.com/tools/recruiting-email-template-generator/)[Social Recruiting for Modern Hiring Explore practical use of social channels in recruitment.](https://atzcrm.com/blog/social-recruiting-for-modern-hiring/) Source and review notes ## How this template was prepared Language International English Prepared by ATZ CRM Editorial Team Review ATZ CRM Recruitment Editorial Review Last reviewed 2026-08-05 [O\*NET: Public Relations Specialists Reference for occupation tasks, knowledge, skills, abilities, and work activities.](https://www.onetonline.org/link/summary/27-3031.00)[ESCO: occupations and skills Reference for internationally recognised occupation and skills terminology.](https://esco.ec.europa.eu/en/classification/occupation_main) Qualifications, compensation, licences, working conditions, and equal-opportunity wording must be checked for the role and location before use. Recruiter questions ## Social Media Manager job description FAQs ### What does a Social Media Manager do? They set channel plans, coordinate content, manage communities, support campaigns, handle public risk, and improve decisions from audience evidence. ### Should a Social Media Manager be available outside working hours? Only when the role genuinely requires it. State the rota, escalation threshold, response expectation, time off, and compensation. ### What belongs in a social media portfolio? Ask for selected work with audience, objective, individual contribution, resources, results, risk considerations, and learning.