Drip Feed Campaigns
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Overview
Build lasting recruitment relationships with consistent, personalised engagement. ATZ CRM’s drip campaign engine automates strategic touchpoints without losing human touch.
🔁 Purpose-Built Drip Campaign System
ATZ CRM includes an advanced native drip campaign engine—built for recruiters, not marketers—so you don’t need costly third-party tools or integrations.
🧩 Visual Journey Builder
Design multi-step email journeys using a drag-and-drop interface. Send timely, structured messages that nurture trust and drive conversions over time.
🧠 Smart Branching Logic
Trigger content based on candidate or client behavior. Create adaptive workflows that tailor follow-ups to clicks, opens, replies, or inaction.
📢 Multi-Channel Engagement
Go beyond email. Coordinate drip messaging across email, calls, SMS, and even social touchpoints—ensuring seamless, consistent outreach.
🔄 Intelligent Content Variation
Send dynamic content that adjusts to industry, job role, engagement history, or client profile—delivering ultra-relevant messaging every time.
📊 Drip Campaign Analytics
Track opens, responses, and outcomes. Use actionable insights to fine-tune your campaigns for higher engagement, conversions, and placements.
Key Benefits
Nurture client and candidate relationships at scale with automated sequences
Stay top-of-mind with consistent communication—no manual tracking required
Deliver tailored messaging that adapts to each recipient’s engagement behavior
Guide contacts through the funnel with long-term, hands-off nurturing
Convert leads into placements with structured, progressive touchpoints
Re-engage inactive contacts through intelligent, automated outreach
Synchronize communication across email, calls, and social platforms
Free recruiters to focus on personal conversations, not repetitive follow-ups
Automate timely follow-ups with every contact—no one slips through the cracks
Optimise drip strategies with real-time analytics and engagement insights
How It Works
Visual Sequence Builder
Design multi-step nurturing campaigns using a drag-and-drop interface with clear visual timelines—no coding required.
Behavior-Based Branching
Create personalised drip paths that adapt automatically based on how candidates or clients engage with your content.
Omnichannel Coordination
Manage and schedule consistent outreach across email, social platforms, calls, and more—aligned with recipient preferences.
Dynamic Content Matching
Serve the most relevant content using AI-driven logic that factors in role, industry, activity history, and engagement signals.
Time-Triggered Messaging
Control message cadence with strategic delivery intervals to build trust and momentum throughout the recruitment lifecycle.
Journey Performance Tracking
Measure impact with detailed analytics on open rates, responses, drop-off points, and conversions—refine with confidence.
Use Cases
👤 Candidate Nurturing
Build relationships with passive candidates through ongoing, value-driven communication. Share career guidance, relevant job matches, and industry updates over time to keep them engaged.
🤝 Client Relationship Development
Nurture potential clients with tailored outreach that showcases your expertise, industry insights, and case studies—creating trust and opening the door for future business.
📋 Talent Pool Engagement
Stay connected with your candidate database through consistent, targeted messaging between active job searches—ensuring you're top of mind when they're ready to move.
✅ Post-placement Follow-up
Strengthen long-term relationships by checking in with placed candidates and clients through structured follow-up sequences, onboarding tips, and support resources.
🌍 Market Expansion Outreach
Break into new regions or sectors with drip campaigns that introduce your brand, deliver localised value, and gradually build trust with new audiences.
Integrations
Gmail
Outlook
RingOver
Aircall
Dialpad
Social Media
Zapier
Frequently Asked Questions
How do drip campaigns differ from regular email marketing?
Unlike one-off email blasts, ATZ CRM’s drip campaigns deliver systematic, ongoing nurture sequences that build relationships over time. They feature strategic messaging steps, behavior-driven branching, multi-channel coordination, and personalised journeys designed specifically for recruitment relationship growth.
Can drip campaigns include channels beyond email?
Yes. ATZ CRM’s drip campaigns support multi-channel nurturing across email, social media, phone calls, SMS, and direct mail. Messaging and timing are coordinated to maintain consistency and avoid over-communication. The system also triggers automated reminders for personal recruiter outreach at key moments.
How personalised can the drip campaign content be?
Highly personalised. Beyond basic variables like name, content adapts dynamically based on industry, role, skills, career stage, engagement history, and more. Different content paths, examples, and messaging can be selected automatically to create truly tailored nurture journeys.
What happens when someone responds to a drip campaign?
Responses trigger configurable actions such as pausing automation for recruiter follow-up, switching to alternative content flows, accelerating the nurture timeline for engaged prospects, or initiating related workflows like meeting booking or application processing.
How long can drip campaigns run, and how many steps can they include?
ATZ CRM supports both short-term sequences and extended nurture programs lasting months or years. The Pro plan allows up to 20 steps and 90 days duration, while the Enterprise plan offers unlimited steps and campaign lengths—supporting everything from quick follow-ups to comprehensive talent community building.
Have more questions?
Our support team is ready to help you with any questions about this feature.
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