Email Campaigns
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Overview
Email is still one of the most powerful tools in recruitment. ATZ CRM’s built-in campaigns engine helps you create, launch, and track impactful marketing emails—no third-party tools needed.
✉️ Native Email Marketing Platform
Unlike CRMs that rely on add-ons, ATZ CRM includes a full-featured, recruitment-focused email campaign builder—no extra costs or integrations required.
🧱 Drag-and-Drop Campaign Builder
Easily craft mobile-friendly, professional emails using a no-code visual editor with templates tailored for outreach, job alerts, client updates, and more.
🤖 AI-Generated Email Content
Leverage built-in AI to write better subject lines, personalise message tone, and generate tailored content variations for specific audience segments.
🎯 Precision Targeting & Segmentation
Send relevant campaigns with advanced filters—target by role, skills, location, engagement level, client tags, or custom fields built into your workflow.
🛡️ Optimised Email Deliverability
Benefit from enterprise-grade deliverability tools like domain authentication, dedicated sending IPs, and spam safeguards to keep you out of junk folders.
📊 Campaign Analytics & Insights
Track open rates, clicks, replies, and conversions. Compare campaigns side-by-side and improve performance with real-time engagement insights.
Key Benefits
Run email campaigns without extra tools or integrations
Strengthen client and candidate relationships at scale
Boost engagement with highly targeted messaging
Maximise inbox delivery with secure sending systems
Save time using templates and AI-powered content
Drive more applications with relevant job alerts
Market your recruitment services with polished emails
Reconnect with inactive contacts using smart campaigns
Track and improve results with in-depth analytics
Keep branding consistent across all outreach
How It Works
Visual Campaign Builder
Design polished, mobile-friendly emails with an intuitive drag-and-drop editor and recruitment-focused templates.
AI Content Assistance
Craft high-performing messages using AI-powered suggestions for subject lines, content tone, and personalized variants.
Advanced Audience Targeting
Send tailored emails with advanced filtering by candidate skills, job stage, client industry, and engagement history.
Enterprise Deliverability
Reach more inboxes with authenticated domains, dedicated IPs, and built-in tools to ensure compliance and delivery success.
Automated Workflows
Build multi-step campaigns using triggers, delays, and smart logic based on how recipients interact with your emails.
Performance Analytics
Track opens, clicks, responses, and conversions with detailed insights to optimize future campaign results.
Use Cases
👥 Candidate Engagement
Nurture your talent pool with personalised updates on jobs, market trends, and career guidance that keep you top-of-mind.
🏢 Client Outreach
Promote your recruitment expertise with branded campaigns showcasing case studies, testimonials, and value-driven messaging.
📢 Job Alert Automation
Automatically notify matched candidates when new roles align with their skills, experience, and preferences.
📈 Insight Sharing
Establish credibility by distributing tailored market reports, salary benchmarks, and hiring trends to clients and candidates.
🎫 Event Promotion
Drive attendance for your events, webinars, and hiring drives with branded invites, reminders, and follow-up emails.
Integrations
Gmail
Outlook
Google Analytics
Zapier
WordPress
Social Media
Frequently Asked Questions
How is ATZ CRM’s email marketing better than tools like Mailchimp?
Unlike generic platforms, ATZ CRM offers a fully integrated email system built for recruitment. You can personalise campaigns using live candidate and client data — skills, roles, industries, and placement history — without exporting lists. Plus, you benefit from recruitment-optimised templates and insights that tie directly to pipeline results like applications and hires.
What deliverability controls are built into the system?
ATZ CRM includes robust deliverability tools such as domain authentication (SPF, DKIM, DMARC), bounce handling, complaint tracking, and sender reputation monitoring. Our Professional plan uses premium shared IP pools, while the Enterprise plan adds dedicated IPs for maximum deliverability control.
How advanced is personalisation within email campaigns?
Beyond basic tags like first name or company, ATZ CRM lets you customise emails based on job preferences, experience level, past applications, hiring patterns, and more. You can even serve different content blocks and visuals based on client industry or candidate background — all without manual segmentation.
Are there limits on email sends?
The Professional plan includes 15,000 monthly emails per user. The Enterprise plan offers unlimited sending and supports high-volume outreach needs. Both plans comply with GDPR, CAN-SPAM, and global standards with built-in consent and unsubscribe management.
What does the AI content assistant actually do?
Our AI helps you write smarter, faster. It suggests subject lines, structures content for better engagement, recommends CTAs, and generates variations for different audiences. It also learns from past campaign results — helping your content get better over time without needing a copywriter.
Have more questions?
Our support team is ready to help you with any questions about this feature.
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