Nurturing
Effortlessly nurture client and candidate relationships with smart, automated engagement workflows tailored for recruiters.
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Overview
In recruitment, meaningful relationships aren’t built overnight. ATZ CRM helps you stay top-of-mind with clients and candidates through intelligent, automated engagement — even when roles aren’t actively open.
🔁 Built-in Drip Campaigns
Ditch costly third-party tools. ATZ CRM comes with a native drip campaign engine built exclusively for recruiters. Craft multi-step nurturing journeys that deliver the right message to the right person — right on time.
🧩 Customisable Pipelines
Visually manage your outreach with drag-and-drop nurturing pipelines. Set custom stages, automation rules, and advancement logic tailored to your client or candidate engagement strategy.
📬 Multi-channel Communication
Reach contacts where they’re most responsive — whether it’s email, WhatsApp, or SMS. ATZ CRM syncs your messages across channels to ensure a seamless, well-timed conversation every time.
🧠 Personalised Content Delivery
Deliver tailored messages that feel personal at scale. ATZ CRM dynamically adapts content based on contact details like role, location, or past activity — so every message hits home.
⚙️ Engagement-Based Automation
Build smart workflows that react in real-time to contact behavior. Fast-track hot leads, re-engage cold ones, or switch tactics automatically — without lifting a finger.
📊 Performance Analytics
Track what works and what doesn’t with deep engagement analytics. Monitor open rates, replies, funnel movement, and campaign success to constantly improve your nurturing game.
Key Benefits
Build client and candidate relationships at scale without increasing manual effort
Stay visible and relevant between hiring cycles with smart, scheduled touchpoints
Increase conversions through consistent, personalised, and automated follow-ups
Cut relationship-building costs using powerful automation workflows
Ensure no lead, client, or candidate slips through the cracks
Send content that matches contact interests, roles, or stage in the journey
Align your team’s nurturing with shared pipelines and centralized tracking
Track relationship progress with measurable engagement and conversion insights
Reignite cold contacts through timely, targeted re-engagement campaigns
Build a predictable, scalable pipeline for business and candidate development
How It Works
Drip Campaign Engine
Design advanced, multi-step nurturing workflows with precise scheduling and smart content tailored to each contact’s profile.
Visual Pipeline Management
Manage contact nurturing through customizable pipelines that show clear relationship stages and movement across the funnel.
Multi-channel Coordination
Engage across email, WhatsApp, and SMS with unified messaging and perfectly timed multi-touch communication.
Dynamic Personalisation
Send messages that adapt in real-time based on contact data, activity, job role, or past interactions.
Engagement-Triggered Workflows
Automate next steps based on contact behavior — from opens and clicks to replies or inactivity.
Performance Measurement
Get complete visibility into engagement, progression, and conversions with real-time nurturing analytics and performance reports.
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Use Cases
🤝 Client Development Nurturing
Nurture potential clients with timely insights, hiring trends, and proof of past recruitment success.
🧑💼 Passive Candidate Engagement
Stay top-of-mind with passive candidates using personalized updates, career tips, and relevant roles.
🔄 Post-Placement Client Nurturing
Maintain client satisfaction post-hire with feedback loops, check-ins, and future-ready content.
🎯 Hiring Manager Relationship Development
Connect with hiring managers directly through tailored outreach around their team needs and hiring goals.
🌍 Market Expansion Outreach
Enter new markets with structured sequences that deliver educational, industry-specific, and trust-building content.
Integrations
Gmail
Outlook
Telnyx
Twilio
Unipile
Zapier
Nylas
Social Media
Looking for another integration?
We are constantly adding new integrations. Contact us to request a specific integration.
Request an integration →Frequently Asked Questions
❓ How is ATZ CRM’s nurturing different from generic marketing automation tools?
ATZ CRM’s nurturing engine is purpose-built for recruitment. Unlike generic tools, it understands recruiter workflows — from candidates to clients to hiring managers — and works seamlessly within your ATS/CRM data. It automates across recruitment-specific channels like WhatsApp and email, using messaging templates made for hiring. No need for external tools — it’s smarter, faster, and fully recruiting-focused.
🔄 Can we build different nurturing workflows for different contact types?
Absolutely. ATZ CRM lets you create unlimited, segmented nurturing workflows for various audiences — whether it’s passive candidates, new clients, placed candidates, or hiring managers. Each workflow can have tailored messaging, timing, channels, and logic to match your exact relationship goals.
🧠 How personalised can we make our nurturing communication?
ATZ CRM offers deep personalization — not just name tags. Messages adapt based on contact role, industry, behavior, activity history, location, and more. You can even create dynamic content paths and choose different channels based on how contacts engage.
👥 Can our recruitment team collaborate on nurturing workflows?
Yes. ATZ CRM supports full-team collaboration on nurturing sequences. Team members can co-create workflows, manage content, and track results. Contact ownership stays intact, but visibility is shared — so responses and engagement are always routed to the right recruiter.
📊 How do we measure nurturing success in ATZ CRM?
ATZ CRM tracks every metric that matters — opens, clicks, replies, meetings booked, pipeline movement, and placements. You can compare sequence performance, test content, analyze by segment, and monitor relationship health to keep your nurturing strategy sharp.
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