| Win work | Create a prospect, relationship map, opportunity, campaign, proposal context, fee expectation, and next action | Owners, history, permissions, forecast, duplicates, and report output | Business development stays connected to wider agency CRM |
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| Build strategy | Define assignment criteria, target companies, markets, off-limits, research ownership, milestones, and client visibility | Configured project, audit trail, restrictions, tasks, and shared view | Flexible job and pipeline structures should reproduce the agreed method |
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| Map leadership | Find internal and external candidates, inspect relationship history, assess fit, and build a defensible longlist | Source data, notes, evidence, scoring, consent, and exclusions | AI matching complements recruiter judgment and database search |
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| Engage client | Publish a branded candidate presentation, collect feedback, revise status, and preserve confidential notes | Portal permissions, timestamps, versions, feedback, and communication record | Candidate presentation and client response must remain part of delivery |
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| Close and learn | Record placement, fee milestone, invoice context, assignment outcome, reusable insight, and management metrics | Financial events, attribution, final reports, archive, and future search access | Placement and agency reporting extend beyond a single retained project |
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