Editorial judgement
Chooses a meaningful audience problem, angle, evidence, format, and distribution plan.
Starts from volume targets or keyword lists without a reader decision.
Marketing & Creative
Content Marketing Manager Job Description
A Content Marketing Manager builds an editorial system that helps a defined audience understand problems, evaluate options, and take useful next steps with the brand.
State the audience, formats, distribution, subject expertise, production resources, and commercial journey before publishing.
Candidate-facing template
Edit the description for your organisation
Replace bracketed details, remove anything that is not genuinely required, and obtain the appropriate internal approval before advertising.
Ready-to-edit job description
Copying excludes all recruiter notes below.
Content Marketing Manager
- Location
- [Location or working arrangement]
- Employment type
- [Full-time, part-time, or contract]
- Reports to
- [Head of Marketing, Brand Director, or Demand Generation Leader]
About the role
[Company name] is seeking a Content Marketing Manager to build useful content for [audience]. You will develop an evidence-led editorial plan, create strong briefs, guide production and distribution, maintain quality, and connect content performance to audience progress.
What you will be responsible for
- Research audience questions, decision journeys, language, trusted sources, and content gaps.
- Own editorial priorities, briefs, calendar, standards, review, repurposing, and maintenance.
- Create or commission accurate content with subject experts, writers, designers, video teams, and customers.
- Plan distribution across search, email, social, sales, community, partner, and paid channels where appropriate.
- Evaluate discovery, engagement, usefulness, progression, influence, and production efficiency in context.
What success looks like
- Priority audience questions are answered with accurate, distinctive, maintained resources.
- Content production has clear briefs, expert review, ownership, and reuse plans.
- Performance evidence informs editorial decisions rather than merely filling a monthly report.
Essential qualifications
- Portfolio showing editorial judgement, audience understanding, and measurable content outcomes.
- Strong writing, editing, briefing, research, and source-evaluation skills.
- Ability to manage contributors, deadlines, feedback, rights, and factual review.
- Comfort interpreting content and customer-journey data without confusing traffic with value.
Preferred qualifications
- Experience in [sector, audience, subject, language, or regulated environment].
- Experience with original research, customer stories, multimedia, localisation, or sales enablement.
Tools and working knowledge
- Content management, editorial, and digital asset systems
- Analytics, search research, social, email, and CRM platforms
- Writing, editing, collaboration, design, and video tools
Compensation: [Add approved range, currency, bonus basis, benefits, working arrangement, and portfolio expectations.]
[Company name] will make portfolio and interview assessment accessible and expects content to consider readable, inclusive formats.
How to apply
Apply through [method] with selected work and a brief explanation of the audience problem, your contribution, evidence, and learning.
Performance expectations
What good performance looks like
Use these outcomes to replace vague activity lists with the evidence the hiring manager expects to see after the person joins.
Editorial choices map to named audience needs and journey stages.
Content quality remains dependable through research, expert review, updates, and clear ownership.
Distribution and reuse are planned during briefing rather than added after publication.
Hiring-manager intake
Questions to settle before advertising
Record specific answers so sourcing, screening, and interview decisions use the same definition of the role.
- 1
Which audiences, journey stages, subjects, regions, languages, and formats are in scope?
- 2
How much of the role is strategy, writing, editing, production, distribution, and team management?
- 3
Which subject experts, customers, agencies, design, video, SEO, and paid support are available?
- 4
What evidence currently connects content with customer understanding, demand, adoption, or sales work?
Evaluation criteria
Evidence to use in a Content Marketing Manager scorecard
Agree the criteria before interviews begin, then score examples against the same evidence standard.
Content integrity
Checks sources, claims, expertise, rights, updates, and uncertainty.
Prioritises speed or search visibility over accuracy and original usefulness.
Performance learning
Connects content behaviour with journey context and changes the plan from evidence.
Reports page views without explaining audience quality, action, or business relevance.
Structured interview
Content Marketing Manager interview questions and strong signals
Ask the same core questions in the same order, then use follow-ups to understand the candidate’s individual contribution.
1
Show us a content brief that led to a strong piece. What made the brief useful?
Strong answer signal
Covers audience, question, angle, evidence, structure, contribution, distribution, and success criteria.
2
Tell me about content you substantially revised or retired.
Strong answer signal
Uses accuracy, duplication, audience value, performance, positioning, or maintenance evidence.
3
How do you work with a subject expert who disagrees with your proposed explanation?
Strong answer signal
Protects accuracy, clarifies the audience need, tests language, documents claims, and preserves trust.
Related titles
Check the scope behind the title
Editorial Content Manager — may emphasise publication quality and workflow over demand contribution.
Content Strategist — often focuses on research, architecture, governance, and planning.
Head of Content — usually carries team, budget, cross-channel strategy, and executive accountability.
Common hiring mistakes
Problems to remove before publishing
Making one person responsible for daily writing, design, video, SEO, social, email, strategy, and analytics.
Judging success by publishing frequency or traffic without audience and journey context.
Requesting a portfolio but giving applicants no safe route to protect confidential or ghostwritten work.
Continue the hiring workflow
Related roles and recruiter resources
Related job descriptions
Helpful recruiter resources
Recruitment Email Sequence Software
Distribute useful content through structured audience follow-up.
Recruitment Email Automation Workflow
Connect editorial assets with triggers, messages, and response handling.
Recruiting Email Template Generator
Draft an email that introduces a relevant resource clearly.
Content Marketing for Recruiters
Plan content around recruiter and client information needs.
Source and review notes
How this template was prepared
- Language
- International English
- Prepared by
- ATZ CRM Editorial Team
- Review
- ATZ CRM Recruitment Editorial Review
- Last reviewed
- 2026-08-05
O*NET: Writers and Authors
Reference for occupation tasks, knowledge, skills, abilities, and work activities.
ESCO: occupations and skills
Reference for internationally recognised occupation and skills terminology.
Qualifications, compensation, licences, working conditions, and equal-opportunity wording must be checked for the role and location before use.
Recruiter questions
Content Marketing Manager job description FAQs
What does a Content Marketing Manager do?
They research audience needs, set editorial priorities, brief and guide production, plan distribution, maintain quality, and use evidence to improve the programme.
Should this role write all content?
Usually not. Explain the expected writing load and which work is commissioned, edited, designed, filmed, or supplied by subject experts.
What should a content portfolio show?
Ask for selected work plus context on the audience, problem, individual contribution, constraints, evidence, and learning—not attractive links alone.