Audience strategy
Uses customer evidence to choose a segment, need, message, journey, and channel role.
Starts with preferred tactics or platforms before defining the audience decision.
Marketing & Creative
Marketing Manager Job Description
A Marketing Manager turns commercial and customer priorities into coordinated audience, campaign, channel, and measurement plans.
Define the market, customer, funnel, budget, team, agency support, and decision rights before adapting this broad title.
Candidate-facing template
Edit the description for your organisation
Replace bracketed details, remove anything that is not genuinely required, and obtain the appropriate internal approval before advertising.
Ready-to-edit job description
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Marketing Manager
- Location
- [Location or working arrangement]
- Employment type
- [Full-time, part-time, or contract]
- Reports to
- [Marketing Director, CMO, or General Manager]
About the role
[Company name] is looking for a Marketing Manager to plan and deliver integrated marketing for [audience, market, or product]. You will turn customer insight into prioritised campaigns, coordinate channels and contributors, manage resources, and explain what the work changed.
What you will be responsible for
- Build marketing plans from customer evidence, positioning, commercial priorities, and available resources.
- Lead campaigns across the channels genuinely used by the audience, with clear briefs and ownership.
- Manage budget, agencies, suppliers, timelines, approvals, and dependencies.
- Partner with sales, product, service, and creative teams on messages, launches, leads, and customer insight.
- Measure reach, engagement, demand, conversion, brand, and learning without overstating attribution.
What success looks like
- Priority audiences receive a coherent message across relevant touchpoints.
- Campaign decisions are connected to evidence, budget, capacity, and a defined customer action.
- Marketing reporting distinguishes observed results, attribution assumptions, and next tests.
Essential qualifications
- Experience planning and delivering multi-channel marketing programmes.
- Strong audience thinking, briefing, project leadership, written communication, and measurement judgement.
- Ability to manage budget and several internal or external contributors.
- Confidence interpreting performance data and making clear trade-offs.
Preferred qualifications
- Experience in [market, audience, product, geography, or regulatory environment].
- People leadership, agency management, launch, brand, or demand-generation experience relevant to the remit.
Tools and working knowledge
- Marketing automation, CRM, and analytics platforms
- Content, campaign, project, and asset-management tools
- Advertising, event, survey, research, and reporting systems
Compensation: [Add approved range, currency, incentive or bonus basis, benefits, budget responsibility, and location assumptions.]
[Company name] welcomes applicants with varied marketing backgrounds and will discuss reasonable adjustments for portfolios, presentations, and work.
How to apply
Apply through [method] with one campaign example covering the audience, insight, choices, contribution, result, and learning.
Performance expectations
What good performance looks like
Use these outcomes to replace vague activity lists with the evidence the hiring manager expects to see after the person joins.
Marketing priorities are explicit enough to stop low-value activity as well as approve new work.
Campaign briefs align audience, message, channel, journey, budget, evidence, and decision criteria.
Team and agency work reaches launch with fewer avoidable approval and hand-off failures.
Hiring-manager intake
Questions to settle before advertising
Record specific answers so sourcing, screening, and interview decisions use the same definition of the role.
- 1
Which marketing disciplines and customer journey stages does this role truly own?
- 2
What audience, geography, product portfolio, budget, team, and agency support are assigned?
- 3
Which commercial, brand, customer, or product decisions should marketing influence?
- 4
What attribution limits, data gaps, or delivery constraints must candidates inherit?
Evaluation criteria
Evidence to use in a Marketing Manager scorecard
Agree the criteria before interviews begin, then score examples against the same evidence standard.
Integrated delivery
Coordinates briefs, dependencies, approvals, contributors, and learning across channels.
Runs disconnected activities with inconsistent messages and measures.
Measurement judgement
Separates direct evidence, attribution assumptions, leading indicators, and longer-term effects.
Claims revenue or brand impact from surface engagement alone.
Structured interview
Marketing Manager interview questions and strong signals
Ask the same core questions in the same order, then use follow-ups to understand the candidate’s individual contribution.
1
Tell me about a marketing activity you stopped even though stakeholders liked it.
Strong answer signal
Uses audience, cost, opportunity, evidence, and strategic fit to explain a constructive decision.
2
How did customer insight materially change one of your campaigns?
Strong answer signal
Shows the original assumption, research, changed choice, and resulting evidence.
3
Describe a result you could not confidently attribute to marketing.
Strong answer signal
Explains limits honestly while identifying useful signals and a better future test.
Related titles
Check the scope behind the title
Integrated Marketing Manager — explicitly coordinates several channels around one audience plan.
Brand Marketing Manager — focuses more on positioning, salience, creative consistency, and long-term demand.
Growth Marketing Manager — often runs faster acquisition, activation, retention, and experimentation cycles.
Common hiring mistakes
Problems to remove before publishing
Listing every marketing discipline as essential for one individual contributor.
Using “data-driven” without naming decisions, dependable measures, or known attribution limits.
Expecting strategy and constant execution while providing no team, agency, budget, or prioritisation authority.
Continue the hiring workflow
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Source and review notes
How this template was prepared
- Language
- International English
- Prepared by
- ATZ CRM Editorial Team
- Review
- ATZ CRM Recruitment Editorial Review
- Last reviewed
- 2026-08-05
O*NET: Marketing Managers
Reference for occupation tasks, knowledge, skills, abilities, and work activities.
ESCO: occupations and skills
Reference for internationally recognised occupation and skills terminology.
Qualifications, compensation, licences, working conditions, and equal-opportunity wording must be checked for the role and location before use.
Recruiter questions
Marketing Manager job description FAQs
What should a Marketing Manager job description include?
Define the audience, market, disciplines, funnel scope, budget, team, agency support, decision authority, and outcomes.
Does a Marketing Manager need every channel skill?
No. Require the strategic and delivery skills central to the remit, then distinguish specialist work they perform from work they brief or manage.
How should marketing performance be measured?
Use measures suited to the audience journey and decision, combining commercial, behavioural, brand, delivery, and learning evidence while stating attribution limits.