Faster response on urgent updates
SMS and WhatsApp are useful when candidates or clients need a short, time-sensitive message that should not wait for email.
December 2025 Messaging
SMS Texting and Bulk WhatsApp Messaging
ATZ CRM added SMS texting with number purchase support and expanded WhatsApp communication with bulk messaging for faster candidate and client outreach.
Purchase phone numbers for SMS communication
Send SMS messages to candidates and clients from ATZ CRM
Use bulk texting for faster list-based outreach
Send bulk WhatsApp messages to candidates or contacts
Keep more candidate and client communication connected to CRM records
Quick answer
What changed for recruiters?
Recruiters can now purchase phone numbers for SMS texting, send text messages to candidates and clients from ATZ CRM, use bulk SMS for list-based outreach, and send bulk WhatsApp messages in addition to one-to-one WhatsApp conversations.
What changed
What this update changes
ATZ CRM added SMS texting so recruiters can communicate with candidates and clients through a fast, familiar channel directly from the CRM.
Teams can purchase phone numbers for SMS use, send one-to-one text messages, and use bulk SMS when a list needs the same timely update.
WhatsApp communication also received a scale upgrade. In addition to one-to-one WhatsApp conversations, recruiters can now send bulk WhatsApp messages with a few clicks.
These messaging improvements are built for practical recruiting moments: confirming interview times, nudging candidates, sharing urgent job updates, following up with clients, or reaching a selected list without rebuilding the same message repeatedly.
Why it matters
Why it matters to recruiters
Recruiters are often measured on speed, quality, and follow-through. This update is designed to reduce manual work, protect useful context, and help teams keep hiring activity moving with fewer handoffs.
Less repetitive outreach
Bulk SMS and bulk WhatsApp help recruiters contact selected lists without sending the same message one record at a time.
More communication history in one place
Recruiters can keep outreach closer to the candidate or contact record, making later follow-up easier for the whole team.
Better channel choice
Teams can choose email, SMS, WhatsApp, LinkedIn, or calls depending on what the situation needs and how the recipient prefers to respond.
Before and after
How the workflow changes
Before
Recruiters used separate phones, messaging tools, or manual lists when they needed to send quick text updates.
After
Recruiters can send SMS from ATZ CRM using purchased numbers and keep outreach connected to candidate and client records.
Before
WhatsApp was useful for individual conversations but still required repetitive effort for list-based updates.
After
Bulk WhatsApp messaging gives recruiters a faster way to reach multiple candidates or contacts.
Before
High-priority updates could get scattered across personal devices or external tools.
After
More messaging activity can happen from the recruiting workspace where the rest of the team has context.
How recruiters use it
How the workflow works
The exact setup depends on your workspace and permissions, but the core workflow is built to keep recruiters closer to the record, the next action, and the right team context.
1
Choose the right audience
Start from the candidate or contact records that should receive the message, such as a shortlist, job list, folder, or filtered segment.
2
Pick the best channel
Use SMS for short text updates, WhatsApp for conversational outreach, or email when the message needs more detail.
3
Review consent and message quality
Before sending at scale, confirm recipients are eligible to receive the message and keep the copy clear, relevant, and easy to act on.
4
Send the one-to-one or bulk message
Send directly from ATZ CRM so the outreach remains tied to candidate and contact context.
5
Track replies and continue follow-up
Use responses, notes, tasks, and status updates to keep the conversation moving after the message is sent.
Best fit
Teams that benefit most
Recruiters coordinating interviews, reminders, and urgent schedule changes
Staffing teams sending high-volume candidate updates
Agencies that rely on WhatsApp for candidate and client conversations
Teams that want communication history closer to CRM records
Recruiters managing short-notice roles where speed matters
Helpful next steps
Related ATZ CRM pages
Send SMS to candidates and contacts Learn how to send one-to-one and bulk SMS messages from ATZ CRM. SMS consent requirements Review the consent requirements that help teams message candidates and contacts responsibly. US A2P 10DLC SMS compliance Understand SMS registration and compliance considerations for US-based texting workflows. WhatsApp Messaging for Recruiters Explore the WhatsApp messaging feature for recruiter communication inside ATZ CRM. WhatsApp Integration Read the February launch note for accessing WhatsApp messages inside ATZ CRM. LinkedIn and WhatsApp Messaging Upgrades Revisit the April messaging release covering templates, post-message task creation, and team chat visibility. Email Sequences Compare bulk messaging with automated email follow-up sequences for longer outreach workflows.
Quick answers
Common questions
What SMS capability launched in December 2025?
ATZ CRM added SMS texting, including the ability to purchase phone numbers, send messages to candidates and clients, and use bulk SMS for selected lists.
Can recruiters send bulk WhatsApp messages?
Yes. The December 2025 update added bulk WhatsApp messaging so recruiters can reach multiple candidates or contacts faster.
When should recruiters use SMS instead of email?
SMS is useful for short, timely updates such as interview reminders, urgent schedule changes, quick confirmations, and fast candidate follow-up.
Should teams check consent before sending texts?
Yes. Recruiters should confirm that SMS consent and account setup requirements are in place before using text messaging, especially for bulk outreach.
See it in context
Review this update inside your recruiting workflow
Book a walkthrough with the ATZ CRM team to see how this update supports your jobs, candidates, and shortlist process.